In 1971, Alain Afflelou finished his studies and decided to leave Paris. At the age of 23, he already had a double qualification as an optician and a hearing aid consultant. He really liked communicating with people, for which he undoubtedly had a talent. Alain wanted to start his own business and in 1972, he opened his first optical shop in the Bordeaux region.

In 1978, Alain Aflelu launched the first revolutionary advertising campaign with half-price frames. He personally participated in the expansion of the Aflelu optical store franchise.

Charisma and constant innovation are one of the main pillars of his success. The brand he created has stood out for years, even in the face of strong competition. Alain’s innovations are based on both effective communication and product uniqueness. In 1985, there were 100 Aflelu points of sale in France, in 1999 this number increased to 360, and in July 2021, 1,449 branches were registered under the brand name.

Competitiveness, team spirit, dynamism: Alan shares many values ​​with the world of sports. So it was no surprise that the brand also entered sports sponsorship in the mid-1980s.

In 2019, Alain was ranked among the top five most popular entrepreneurs in France. With 40 years of experience, the Aflelu group continues to open new branches of optical and hearing aids and discover new opportunities to meet the expectations of an ever-growing number of customers.